The ANES Guide to Public Opinion and Electoral Behavior

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Watched Campaign on TV 1952-2004
PERCENT AMONG DEMOGRAPHIC GROUPS WHO RESPONDED :      'Yes'


  % OF GROUP: '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
Males 54 ** 76 ** 87 ** 88 ** 90 ** 90 59 91 70 85 77 86 78 ** 65 91 ** 78 ** 83 68 86
Females 49 ** 72 ** 86 ** 90 ** 89 ** 87 52 87 69 86 75 86 73 ** 62 87 ** 71 ** 80 57 86
  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
Whites 54 ** 76 ** 89 ** 90 ** 90 ** 88 55 90 70 87 76 87 76 ** 63 90 ** 76 ** 81 60 86
Blacks 26 ** 52 ** 64 ** 86 ** 86 ** 92 60 84 70 81 80 83 77 ** 71 86 ** 75 ** 84 64 86
  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
Grade School 37 ** 60 ** 79 ** 84 ** 86 ** 83 49 83 69 80 73 83 76 ** 70 84 ** 72 ** 75 66 77
High School 62 ** 79 ** 89 ** 92 ** 89 ** 88 52 87 68 84 76 83 70 ** 61 86 ** 70 ** 77 56 83
Some College, no Degree 55 ** 82 ** 93 ** 89 ** 94 ** 89 63 92 72 88 75 89 79 ** 62 91 ** 77 ** 84 64 85
College Degree/ Post-grad 63 ** 84 ** 92 ** 85 ** 92 ** 95 63 97 70 92 80 92 82 ** 67 93 ** 80 ** 88 69 94
  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
Income 0-16 Percentile 22 ** 44 ** 67 ** 80 ** 83 ** 81 59 81 66 81 75 80 71 ** 64 85 ** 74 ** 77 ** 82
Income 17-33 Percentile 39 ** 70 ** 77 ** 91 ** 89 ** 90 51 87 75 80 75 86 75 ** 65 87 ** 70 ** 79 ** 82
Income 34-67 Percentile 53 ** 79 ** 92 ** 94 ** 92 ** 87 51 90 68 88 74 87 73 ** 59 90 ** 71 ** 80 ** 86
Income 68-95 Percentile 69 ** 85 ** 94 ** 89 ** 90 ** 93 61 92 68 90 79 88 80 ** 65 91 ** 79 ** 84 ** 89
Income 96-100 Percentile 71 ** 90 ** 99 ** 90 ** 88 ** 94 68 94 76 96 82 95 84 ** 73 94 ** 83 ** 96 ** 94
  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
Professionals 64 ** 84 ** 96 ** 87 ** 89 ** 94 67 94 73 89 79 90 81 ** 70 92 ** 83 ** 85 ** 92
White Collar 64 ** 83 ** 83 ** 93 ** 87 ** 86 58 91 72 90 73 87 78 ** 62 89 ** 69 ** 82 ** 84
Blue Collar 59 ** 71 ** 84 ** 87 ** 89 ** 87 51 88 66 82 76 84 72 ** 61 87 ** 72 ** 79 ** 80
Unskilled 32 ** 60 ** 79 ** 84 ** 85 ** 94 30 72 71 88 72 82 64 ** 56 86 ** 54 ** 86 ** 80
Farmers 24 ** 55 ** 78 ** 85 ** 91 ** 84 68 83 64 79 70 86 77 ** 63 86 ** 64 ** 64 ** 85
Housewives 50 ** 74 ** 88 ** 92 ** 91 ** 87 49 87 70 87 77 86 71 ** 65 90 ** 70 ** 77 ** 92
  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
Union Households 65 ** 79 ** 90 ** 92 ** 89 ** 87 52 88 70 85 78 88 79 ** 60 86 ** 75 ** 81 50 83
Non-Union Households 46 ** 72 ** 86 ** 88 ** 89 ** 89 56 89 69 86 76 86 74 ** 64 89 ** 74 ** 82 65 87
  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
South 20 ** 66 ** 86 ** 90 ** 92 ** 89 56 88 72 88 80 88 76 ** 65 88 ** 76 ** 81 66 85
Nonsouth 61 ** 76 ** 87 ** 89 ** 88 ** 88 55 89 68 85 75 85 75 ** 63 89 ** 74 ** 82 60 87
  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
Born 1975 or later ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** ** 85 ** 67 ** 76 51 83
Born 1959-1974 ** ** ** ** ** ** ** ** ** ** ** ** ** 51 78 60 80 64 ** 51 85 ** 65 ** 79 54 83
Born 1943-1958 ** ** ** ** ** ** 100 ** 86 ** 88 47 87 60 83 73 85 72 ** 61 89 ** 75 ** 82 65 87
Born 1927-1942 50 ** 75 ** 89 ** 89 ** 90 ** 88 53 91 72 88 77 88 80 ** 72 92 ** 83 ** 89 79 91
Born 1911-1926 57 ** 78 ** 91 ** 91 ** 92 ** 90 59 90 80 89 85 89 85 ** 80 92 ** 89 ** 88 83 96
Born 1895-1910 54 ** 75 ** 86 ** 88 ** 89 ** 91 65 90 80 88 83 93 89 ** 72 89 ** 75 ** 64 76 **
Born before 1895 38 ** 61 ** 75 ** 86 ** 81 ** 73 64 81 69 100 88 100 0 ** ** ** ** ** ** ** ** **
  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
Democrats (incl leaners) 50 ** 74 ** 86 ** 90 ** 90 ** 88 56 90 69 85 79 87 78 ** 67 91 ** 75 ** 84 62 87
Independents & Apoliticals 38 ** 65 ** 80 ** 78 ** 84 ** 84 39 84 61 79 52 76 58 ** 49 77 ** 56 ** 67 45 77
Republicans (incl leaners) 56 ** 77 ** 89 ** 91 ** 90 ** 90 63 90 74 90 81 87 79 ** 63 90 ** 78 ** 84 66 87
  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
Liberals ** ** ** ** ** ** ** ** ** ** 93 55 92 71 88 78 88 77 ** 68 93 ** 74 ** 84 61 90
Moderates ** ** ** ** ** ** ** ** ** ** 88 62 91 71 91 78 85 75 ** 62 91 ** 73 ** 81 66 86
Conservatives ** ** ** ** ** ** ** ** ** ** 90 65 92 75 89 82 90 82 ** 70 91 ** 82 ** 87 70 89

    ___   (underline) indicates 50 or fewer total respondents within group
    **     indicates question not asked or no cases within group


Table 6D.1.2
Source: The American National Election Studies
Link to the ASCII text version of this table
NOTE: variable used for race grouping has changed. See Table 1A.3

(Table generated: 09DEC05)