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1979 Pilot Study

About the Dataset

  • Pilot Study
  • Number of cases: 280
  • Number of variables: 928

Study Content Highlights

he 1979 pilot study was carried out in two waves. Wave I (March 5 to March 16) encompassed 280 interviews, and Wave II (March 26 to April 13) obtained 236 reinterviews. Each wave used two questionnaires, Form A and Form B, administered to different half-samples. The 1979 pilot study differed from other pilots in two respects. Its sample was independent of the previous year’s (1978), and it employed personal interviews instead of telephone interviews.

Candidate evaluations (traits and affects); dimensions of partisanship; inflation vs. unemployment tradeoff; social context (friends and neighborhood); most important problem follow-ups. EXPERIMENTS: Minimally labeled feeling thermometer (labels at 0, 50 and 100 degrees) compared to a format in which the feeling thermometer is labeled at 9 points. Ratings of “Republicans” and “Democrats” compared to ratings of “Republican Party” and “Democratic Party” feeling thermometers. For issues, branching format was compared with 7-point scales, and alternate wording and differing salience measures were compared.

Study Design Highlights

The 1979 pilot study was carried out in two waves. Wave I (March 5 to March 16) encompassed 280 interviews, and Wave II (March 26 to April 13) obtained 236 reinterviews. Each wave used two questionnaires, Form A and Form B, administered to different half-samples. The 1979 pilot study differed from other pilots in two respects. Its sample was independent of the previous year’s (1978), and it employed personal interviews instead of telephone interviews.